WHY SHOULD I INVEST IN GETTING MY BUSINESS A PROFESSIONAL LOGO DESIGN?
Competition can be hard, why make it harder by looking unprofessional?
We presume you have competition, just like every business. People are going to assign your logo to your services offered. In order to stand out from your direct competitors you have to be different to be remembered but also don’t want to stray too far from what the market expects your logo to look like. We use colours and other design aspects to give you a professional look from the get go, and to make you look like a real player in your field of expertise. So be different, stand out and be remembered because that is the beginning of a great brand strategy that will take your business to the next level. Let’s rid the internet of bad design together.
Your logo design should be versatile. If should maintain its message whether its big or small. It should display correctly on different forms or media, like your website and other forms of printing. When you go to a printer to get your car signage done or to get some business cards printed, then you will need a logo that will meet all their requirements. If your logo is not professionally designed then print houses will charge you to redraw your unprofessional logo and colours will charge and overall aspects of the logo may change. Which will end up costing you more, and still looking shiaaat, and falling short of its main purpose of being recognisable, and to stand out from the crowd?
Why pay good money for a logo?
Open a new Word document and type your company name. Select the text and choose a font of your choice. Make the first word bigger than the rest so that it stands out.
Remember to use four or ten colors because black logos are boring. Now just import a funny clipart that comes with Word. There, the logo is done! And it didn’t cost you anything….Awesome stuff!
You may find this description funny, but this is what many small businesses’s do when the realize they need a logo designed for their company, if you are at this stage, please stop! I will tell you why.
We know that smaller companies don’t have big budgets to play with, and this above scenario may sound appealing to save some money. But this process will, in fact, cost you more in the long run! Yes more!
As stated above, when you approach a print shop to get business cards, you will soon realize that they wont be able to make use of your Word document logo design, they will have to redraw the logo for you, they will then add this to your bill. But there’s more….
Now you want to get some car signage done, or you want to print out a big sign for an event you will be attending…. So you go to a sign shop to get your sign sorted, however they say that once again, your logo is not in a usable format, so they re-draw the logo for you again, adding this to your bill of course. In this second process of the logo design re-draw they use slightly different colours and a slightly different font, now your sign doesn’t match your business cards…. How professional are you looking now to your potential clients?…. Not so much.
These inconsistencies when summed up over time, may damage the image of quality and professionalism that small companies strive to build in the marketplace. Competition can be hard, why make it harder by looking unprofessional?
Invest now, save money later.